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Quality data, expert analysis The Knowledge Center is underpinned by robust and cross-comparable data and analysis compiled by a global research team and in-house experts.

Category Market Data
Datamonitors category market data is the most up-to-date and robust available.

  • Market value and volume data from 2000-2010
  • Coverage of 60 countries across the globe
  • 160 categories covering the food, drink, personal care, pet care and home care
  • Manufacturer shares, distribution channel data and brand shares from 2003-2005

Market and Country Drivers Data
View 1300 macro-economic, sociodemographic and industry indicators for over 200 countries.

  • Key indicators split into the following categories: agriculture, consumption, economy, education, environment, government, healthcare, labour force, lifestyle, population, communications and trade
  • Actual data and forecasts from 1990- 2010

Global Consumer Trends
Insight into changing consumer groups, consumption occasions and need states, Datamonitor Consumer Insight research consider the consumer view and trace the implications through to the specific product forecasts and actionable recommendations.

  • Each unique dataset and trend forecast provides market size and growth figures for key trends in the main countries

Consumption / Usage Data
Break down the total value of each of 120 categories into the value of consumption made by demographic groups.

  • Demographic segmentation includes: age, gender, income, household size, region, social grade, marital status and urban/rural.
  • Access a single source for crosstabulated category sales and consumer segment data

New Products Profiles
Direct access to the world’s largest collection of consumer packaged goods new product profiles.

  • Each profile contains a complete product descriptions and full color photographs
  • Saved searches allow you to create your own e-mail alerts
  • Measure innovation according to: formulation, merchandising, packaging, positioning or technology

Companies Data and Analysis
Access independent research and analysis on a company or companies of interest updated on a daily basis.

  • 10000 profiles each have key company information ranging from company history and corporate development key activities and strategic issues facing the company, a list of key executives and SWOT analysis
  • Browse product launches and company news stories updated daily
  • Investigate market and brand share by category and market
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